Helpful Tips For Calendar Printing

As the end of the year approaches, we get more inquiries about how to print a calendar. Calendars are a popular marketing tool, so many businesses will print a calendar for the holiday season, for a few good reasons.

Branded calendars make an excellent marketing tool and often a business will print these and hand out to clients as end-of-the-year thank you gifts, and it works because;

Everybody uses calendars
The sooner someone gets something for free, the sooner they will use it.
Make a great tool for brand awareness as it keeps your brand in front of your client all the time.

While you might think to go the DIY route, having your product manufactured by the professionals will result in a high-quality end result that will do your business proud and actually work out cheaper per piece. Keep these pointers in mind:

1.) The design should uniform and in-line with your brand

You want the calendar to serve as more than just a tool to track dates but also to be something that will show off your business and brand in the best light possible.

Choose typography, images, colour and layout that communicates and connects in a visual way with your business. For instance, if your business is a top echelon interior designer, you are not going to choose gaudy colours and cartoon images and fat childlike typography. You would choose muted, elegant colours, clean and elegant fonts and high-resolution images that showcase some of your work.

2.) A template design might do the trick

Finding a template online that is exactly what you are looking for, or at least, goes a good long way towards your envisioned design, is super easy. Using a template also eliminates printing challenges such as incorrect alignment and bleed and trim lines. Even if you give the final design work to a professional, playing around with a few templates will get your creative uses going.

3.) Images – size matters

Because of their size, this is especially important for poster calendars but also follows for other calendar formats as well. Low-quality images will often appear blurry or pixelated when printed. Professional printing services are capable of creating photo-quality prints, but you might not be able to make the most of it when you use low-quality images. When possible try to use only high-quality, uncompressed image file formats or vector images as recommended by your printing service.

Often calendars, such as wall mounted calendars, will require large images and it is crucial to use high-resolution images to avoid ending up with images that are pixelated, blurry and simply looks ‘yuck’. Using good quality uncompressed images file formats or vector images will do the trick. Whether your calendars are large or small tented calendars, the image quality will convey the subliminal message that your business is a quality business as well.

Also, keep in mind that most monitors use an RGB colour model while most printers use CMYK. This is automatically accounted for when you print. However, if your monitor isn’t calibrated properly, the colours you see on your screen might not match what finally comes out on print. Another reason to let the professionals do what they do best.

4.) What will the use be?

Consider where in the sales funnel the potential recipients are. Are they in the middle of the funnel and you are only trying to catch attention? Don’t waste money on expensive high gloss wall calendars but rather consider card calendars of even magnetic options.

In contrast, poster calendars and wall calendars would be practical for more targeted distribution at the bottom of the funnel. At this point, you’re fairly certain your customer is closer to a sale, or has already gone through with a purchase and may be close to buying again.

On the other hand, if you know your customers are at the exit-end of the buying funnel, they have purchased before and you want to keep their loyalty, then top-of-mind-awareness is key. Consider high gloss, superior quality calendars of large proportions that client would not mind hanging in their office because of the visual appeal.

Why Image Masking Is Necessary

In Post-processing, it is nearly impossible for a designer to avoid using the image masking features and methods. Image masking opens up a new window of endless editing effects and a dedicated designer is bent on taking every single opportunity.

Sound knowledge about these options and functions will ensure a satisfying end result. Now to address the question at hand:

Non-Destructive: As opposed to erasing a background using the Eraser Tool, masking technique does not obliterate the image details. They are cleverly hidden below various layers so that they can help us out in case we need to make changes. On the contrary, the Eraser tool permanently deletes these pixels and it is close to impossible to bring those back in case a tweaking is required.

Transitions: The basic or simplest function of image masking technique is to have a “hide and seek” effect in some areas of the photo. This transitioning effect can be created using brushes and gradients for soft masking. This requires delicate strokes and soft brushes. This transparency of pictures can be controlled. The opacity level can be adjusted to suit the photo and its background. This is not the only technique for achieving this effect, but it is the simplest.

Editing Specific Areas: Many times we are faced with projects where we need to edit a small portion of the photo; such as, changing the color of someone’s clothes in a photo and fixing shadow/light issues. You can use masking techniques to highlight the portion and edit it as you wish e.g. color correction, brightness, contrast, exposure, shadows etc.

Removing / Replacing Background of Translucent Objects: Masking is an easy option when it comes to removing backgrounds of translucent objects. Any object with any level of transparency can be isolated from its background by careful masking. Even in cases of semi-transparent clothes’ photos, this technique can be applied.

Single Advantage of Clipping Mask: Clipping mask, when compared to Layer Mask, has the advantage of making different areas visible by simply moving the clipped image. It can be determined by the user which part of the background they want to be visible and which part they don’t by using clipping mask. Other than this one advantage, regular layer masking is more than good enough for most masking work.

Creating Collage Photos: Collage images are fun and it is even more interesting when you play with the masking tools while making a collage. Interesting and cool effects can be made by using a number of pictures and masking them. Soft brushes in varying gradients and hues of gray will definitely make these blending smooth.

Entrepreneurial Mind Frame

Entrepreneurs make up only about 15% of the working population in the US. Far fewer actually succeed than those who attempt to become self employed business people and venture out on their own. So what makes people decide to take the entrepreneurial path, when so few actually make it a reality?

Is the American dream a possibility for anyone, or, does it take more than most to become a successful entrepreneur?
The success of an entrepreneur does depend on their mindset. A large percentage of business owners will quit in their first five years in business. What is needed is the fortitude and belief that goes with attaining success.

Entrepreneurs are risk takers and dreamers. The difference between the dreamer and the entrepreneur though, is that the entrepreneur takes actions based on their dreams. They persist through the hardships and never give up! Many entrepreneurs start with an idea. Their success is determined by their belief that they can create something greater than simple monetary success. Often, it is about creating something which will benefit the world.

James Dyson, for example, came up with the idea of the bagless vacuum cleaner. Despite multiple set backs, over 5000 prototypes and not being able to get any manufacturers or distributors to accept his idea, he persevered. It was over a decade after his initial idea when his concept came to fruition. Even then, it was after a lot of difficulties and hardship due to the vacuum replacement bag industry, which was worth £100 million in the UK.

In Simon Sinek’s book ‘Start With Why’, he suggests that the biggest companies in the world are so because of their “why?” – their reasons for building a business in the first place. In all cases, it wasn’t just to make money, or make technology better, or some whimsical ideology.

The Wright Brothers, for example, became known as the pioneers of the first manned flight. But their competition was much better funded and well connected – Samuel Pierpont Langley had worked at Harvard, had a number of powerful connections, including Andrew Carnegie and Alexander Graham Bell. The War Department funded his project with a $50k grant, a seemingly massive advantage to the unconnected Wright Brothers who had no money or influence. However, their passion and devotion to change the world with this new technology drove them to attain the first flight in history in 1903.

Desire for material things and monetary wealth can only carry someone so far. Unless you have a goal or passion which is bigger than that, you may lose the momentum and fail to maintain your enthusiasm for any length of time.

The entrepreneurial mindset is one which taps into your purpose. Without a purpose driven goal or aim, it can’t take long before disillusionment kicks in. With a mindset which takes into account a larger purpose, entrepreneurs can build huge businesses because they ‘saw’ a vision of what they wanted to create. If the purpose is greater than the obstacles which lie in the path of attaining it, no amount of setbacks will stop you from achieving your goal.

On the other hand, if you set out to do something and something gets in the way and stops you, your initial reason, (your “why?”), may not have been strong enough to endure all the battles along the way.

Entrepreneurial mind frame (or mindset) therefore, must be aligned with both your vision, your values and your purpose. If your values are not in alignment with your purpose and vision, you’ll come up against road blocks which will stop you from achieving your goal.

Taking Meaningful Action

Productivity. Priorities. Planning.

There are a lot of buzz words right now (and they all seem to start with the letter P!) that are intended to help us make the most of our time and efforts.

But in all the buzz about how to get more done, there is surprisingly little talk about what, exactly, we should be doing. Are all “to do” items created equal? Checking things off a list doesn’t guarantee that we are moving ourselves forward.

Growth Activities

Some things on our list need to get done, and you could argue that they are “important.” Many people fill their days doing client projects and customer service. After all, we have to deliver on our promises. But those are not growth activities.

Of course, we also fill a surprising amount of our time with “distractions.” Some are more obvious than others. Many of us lose hours in reading and responding to e-mails, which might feel like “work” but how productive are we really being?

How many of your activities are true “growth activities.” What things will grow your business? Expand your impact? Allow you to make a bigger difference? Really fulfill your purpose?

When you really look at it, those things happen primarily in two ways. When you create things. And when you connect with people.

Create

As a Content Creation Coach, these types of activities are dear to my heart. I see the power of creating new things. Of putting your ideas into tangible pieces. Whether you are writing a blog article or a book, creating a program, shooting a video, making a new presentation… creating things generates value.

You are increasing the assets of your business. You are putting valuable things into the marketplace (even if they don’t cost money). You are giving value that expands your worth and inevitably returns to you.

I often ask people, “What are you creating next to grow your business?”

The most powerful thing about creating content and other pieces in your business is that it gives you something new to share. Creating something new doesn’t mean anything if others don’t see it.

Which leads me to the second type of growth activity…

Connect

When you connect with other people, that is when all sorts of magical things happen. You might end up with a new client. You could find out about a fantastic opportunity. You could impact that person and create a ripple effect in their life and beyond.

The incredible web of possibilities that exists in a conversation with another person is huge. There is a real art to finding the places where your interests, needs, and capabilities intersect. That’s why it’s called “networking”!

Being able to impact someone else is at the core of our purpose. Each of us brings our own area of expertise and focus to each interaction, of course. But if we approach it openly, each conversation is an opportunity to live out our purpose.

That’s real growth.

And business growth follows real growth.

I’ve been spending a lot of my time recently connecting with others. And I often share things that I have created with the people I am connecting with. Sharing value and making a difference. Win win!

Looking at your task list, how many items involve creating something new or connecting with others?(And sitting at your computer writing e-mails doesn’t count!) Identify some real growth activities to put into your schedule.

How to Become a Successful Distributor in the FMCG Sector

The Fast Moving Consumer Goods or the FMCG sector is a place where goods are sold at a relatively low price and includes products which sell out much quicker than other products. They mostly keep perishable items as opposed to durable items. For example, packaged foods, beverages, toiletries, over-the-counter drugs etc.; whereas durable items include kitchen appliances, textiles, items which can be used for many years. FMCG goods mainly compose of items which have low shelf life. Because it includes items which are required by masses in their daily lifestyle and because this sector has a huge demand, it is essential that this sector divides it work amongst various other short segments. The major segments in the FMCG sector are Manufacturer – Packaging – Sales and Distributorship – Retailer/Wholesaler.

A distributor is someone who will ensure that all your products reach the right people. Whether it is business to business or business to personal. In any emerging market, as demand for a product increases, so does the need for distributors. From everyday use items like cooking oil, packaged foods like biscuits, snacks and everything else with an expiry date, every new trend which comes up as a team of dedicated distributors hard at work to find quality manufacturers and help them bring their product to retail.

Steps to follow to become a Distributor:

Decide what type of distribution business you will run: Distributors can be split into two categories based on who they serve. The first category is, retail distributors buy from wholesalers or manufacturers and sell products directly to consumers. The second Category is, wholesale merchant distributors buy from manufacturers and resell the products to retailers or other distributors. You need to decide which type suits you best and work upon that.

Decide what you would like to distribute: You could focus on a specific product or offer a variety of items. You could base your decisions on a product about which you may feel passionately or any product which you think is not available much in the market. While many large companies are served by equally large distributors, these distributors are unwilling or unable to serve smaller, more specialized business.

Estimate your start-up costs: In addition to a business plan, you will also need some idea of how much money it will take to get your business up and running. As a distributor, your major area of expense will be your inventory. This means that your start-up costs will go parallel as to what product or products you choose to sell. If you are selling a single product then the pricing will depend on how many retailers you are targeting.

Figure out how to sell your products: This will depend largely on who your customers are and what type of products you’re selling. In any case, you have to chalk down specific goals on what methods you can adapt to sell your goods. One of the best ways to do so is to connect more and more with the manufacturers as well as the Retailer/Wholesalers. The more connections you build, the better opportunities you get. This can mean anything from advertising to personal meetings with store owners to search-engine optimization (SEO).

Form your company legally: You’ll have to legally create the company before you can do business. Check with your state regulations and see if you need to create an operating agreement or another type of founding document. Gather any business partners you have for this venture and have them sign any legal documents you fill out

Make your business licensed and registered: You will have to register your business with the correct places or business association as and when required. Your company should be listed in the legal list of companies. Other legal steps may be required to get your business started.

Contact manufacturers or wholesalers of your products: You will need to find sources from which you will buy your product. To locate manufacturers and wholesalers, you will need to build Relationships and connections which will help you to define your work. Networking is the foundation of the distribution industry. You must gain a deep understanding of your target market and clients to develop stronger partnerships. Keep communication open and available.

Purchase inventory: Once you’ve found a source for product, it’s time to place your first order. You’ll need to purchase however much inventory you need. Keeping in mind the budgetary and space constraints you will also need to buy products pertaining to the limit of your users. This is especially true of products with a short shelf-life or FMCG goods. Also, consider the logistics you will require to distribute your goods.

Find a location for your business: The size of the space you need to hold your inventory will be determined by the size of your product and your delivery method. You should consider starting off small as your business builds a reputation. As your business grows, you can move into larger facilities that can accommodate your inventory needs.

Create a website for your business: Creating a customer friendly website is essential in today’s business model. The website should describe prices and product offerings. This is especially important if you sell directly to consumers. You can also invest in search engine optimization (SEO) that directs potential customers directly to your website by placing it higher in search engine results.

Market your product to potential customers. Send out your catalogue to potential customers in your area. The tools of marketing that you can find in today’s digitally marketed world are immense and of huge influence.